While your competitors fight over the same physician referral scraps, top radiology practices are building direct patient relationships through marketing that most medical practices ignore. The truth is, traditional medical marketing agencies think inside a very small box. They focus on physician outreach, basic websites and generic Google Ads.

Let’s talk numbers for a minute.

When someone searches “MRI near me” or “mammogram appointment local” at 7:13 PM on a Tuesday, are they finding your practice? Or are they booking with your competitor down the street who shows up first in Google results?

Most radiology practices waste thousands of dollars on Google Ads. Sure, the ads look professional. The keywords sound medical and the agency sends impressive monthly reports. But the phone isn’t ringing with new patient appointments. And the ROI numbers don’t add up.

You’ve built a solid reputation. Physicians trust your diagnostic expertise. Your equipment is state-of-the-art, and your team delivers accurate results. But here’s the frustrating reality: when referred patients look up your practice online, many of them never schedule.